Hello, I’m Sophie. Nice to

e-meet you!


Founder & Owner of Cultivate, ex-corporate worker, wife and mum, interior design and renovation junkie, and (hopefully) your new business bestie!

After (what feels like) a lifetime in the corporate world, I decided to take the leap out on my own after the birth of my second child.

I’ve been where you are – busy, overwhelmed, stressed, unsure of the next steps to take in your business, working more hours than you did before, and feeling very alone in this world of entrepreneurship.

And that is why I am so passionate about supporting female business owners to challenge the way they do business. It doesn’t have to be lonely, stressful and all work and no play. It’s your business and you can design and operate it any way you want to! And I’m here to help you do just that by challenging the way you do business and supporting you in your quest for freedom and focus!

As an Online Business Manager/ Systems Specialist, I’m here to help you ditch the overwhelm, to step into the role of CEO of your business, and to experience business your way!

Drop me a line so I can help you make the most of your business.

Got system overwhelm? That’s my JAM!

I’m no stranger to the ‘hustle’. That neverending grind that we’re tricked into believing is normal. In another life, I was in the thick of the corporate world, working as a Personal Assistant in all-too-many roles.

It was my job to do those nitty-gritty, time-consuming tasks. Day in and day out, I saved other people time and streamlined their workday. While many people would tear their hair out at the idea, I freaking loved it!

After 17 years, I decided to pack up my Degree in Public Relations & Information Technology and take my assisting experience to the next level. I became a Virtual Assistant. Through the process of growing a successful small business, I learned how to apply my skills in a way that helped business owners simplify their days and achieve the growth they always wanted.

Sisters doing it for themselves.

Don’t get me wrong, my path to business success wasn’t all sunshine and rainbows. I’ve been where you are now. When I decided to start my own business after the birth of my second child, it was hard to juggle it all.

If I had known then what I know now about business systems, I could have saved myself endless hours and headaches. Spent my time growing my business, rather than working tirelessly on the time-consuming details.

That’s why I’m so passionate about supporting female business owners to simplify the way they do business.

It doesn’t have to be overwhelming, stressful or all-work-no-play. With the right systems and business solutions in place, your business can operate in a way that works for you and allows you to reach your big-picture goals!

Embrace the joy of business systems

Now, I get to do what I LOVE doing. Helping women in business streamline their systems and reduce their administrative tasks so that they can get back to doing what they love.

Ready to ditch the overwhelm and embrace the transformational miracle of business systems?

Don’t take my word for it

Sophie has been a fantastic support to me in my business. She's very responsive and thorough in her work. It's also wonderful to be able to tap into some of her expertise around systems which has really helped me make improvements in my business.
Melissa Martin
Melissa Martin Photography
Professional, knowledgable and reliable. After disappointing experiences with providers in the past, Sophie from Cultivate has been a ray of light. Her superior knowledge and skill has finally provided the support my small business needs which has significantly reduced my overwhelm. I can't recommend Sophie at Cultivate highly enough!
Jacqui Zakar
Dogsense Training & Behaviour
Sophie is delightful and diligent. She gets on with the job and looks for ways to make things efficient. She follows up to ensure that the messages are being received and she doesn't crowd your inbox with a stack of emails, just gets on with the job.
Emma McQueen
Emma McQueen Pty Ltd
Sophie's consistency and hard work are already evident in our first few weeks of work. Both her attention to detail and capacity to take initiative and be a true partner for me in business management have stood out immediately. I feel relieved and excited to have someone helping take the burden of the business admin off my shoulders and allow me to think and manage more strategically.
Keneena Fanning
Kablooie Store